Alphabet unit Google, Meta and other big online platforms will have to do more to deal with illegal content or face hefty fines under new internet rules agreed Saturday by EU countries and EU lawmakers.

The agreement was reached after more than 16 hours of negotiations. The Digital Services Act (DSA) is the second aspect of EU antitrust chief Margrethe Vestager’s strategy to take control of Alphabet unit Google, Meta and other U.S. giants.

Last month, she won the backing of 27 countries and lawmakers for rules called the Digital Markets Act (DMA) that could force Google, Amazon, Apple, Meta and Microsoft to change their Core business practices in Europe.

tweeted: “We have reached an agreement on DSA: The Digital Services Act will ensure that what is illegal offline is also considered illegal online – not a slogan, but a reality.”

EU lawmaker Dita Charanzova, who called for such rules eight ago, welcomed the deal.

“Google, Meta and other large online platforms will have to act to better protect their users. has made it clear that they cannot act as independent digital islands,” she said in a statement.

“As the law is finalized and implemented, the details will matter,” Google said in a statement. “We look forward to working with policymakers to ensure the remaining technical details are correct to ensure the law applies to everyone.”

Under the DSA, these companies face fines of up to 6% of their global turnover for breaking the rules, and repeated violations could result in them being banned from doing business in the EU.

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The new rules prohibit targeted ads targeting children or based on sensitive data such as religion, gender, race and political opinions. Dark mode, a tactic that misleads people into giving personal data to companies online, will also be banned.

Very large online platforms and online search engines will need to take concrete steps during the crisis. The was sparked by the Russian invasion of Ukraine and related disinformation.

These companies could be forced to hand over data related to their algorithms to regulators and researchers.

The companies also face annual fees of up to 0.05% of global annual revenue to cover the cost of monitoring their compliance.

EU lawmaker Martin Schirdewan criticized the exemption given to medium-sized companies.

“It was a mistake that the exception rule for mid-sized companies was consolidated under pressure from conservatives. With a large number of companies in the digital space falling into this definition, the exception was like a loophole,” he said.

DSA will be implemented in 2024.

© Thomson Reuters 2022

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