Google said on Wednesday that Alphabet’s Google has reached a licensing agreement with more than 600 news media around the world, and as part of the new plan, the number of users requesting more content from “specific publications” is “increasing.”

At the time of the release of this update, large Internet service providers, including Facebook, have fallen into a fierce dispute over fair compensation to the publisher.

Google is still continuing to negotiate with other publishers, including the United States, to spend $1 billion (about 730 billion rupees) for news presentations.

This plan will last until 2023 and is Google’s largest investment in this industry, which accused the tech giant of advertising for taking its advertising revenue. The merger of Facebook and Google controls half of the digital advertising market.

Google has little supervision over the use of funds by publishers.

Brad Bender, Google’s vice president overseeing News Showcase, told Reuters: “Our purpose of payment is to help publishers participate in the program more easily.” “But in the end, it is to create a more sustainable news future. “

However, Google is hesitant to request the release of commercial funds to create business results. This raises the question of whether the media industry will eventually turn around after technology companies have repeatedly provided support and improved their prospects.

Google said: “We should not tell news publishers how to run their business.”

Bender is optimistic that News Showcase will guide publishers towards a brighter future, and said that the company will provide more than the initial $1 billion (approximately Rs 73 billion) of support for the program.

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He said: “We are committed to being part of the solution.”

Google plans to say in its blog on Wednesday that publishers from more than a dozen countries have agreed to license the content. Users can see the content in Australia, Argentina, Brazil, Germany and the United Kingdom, while Italy will join on Wednesday.

In February of this year, Google said that “more than 500” publishers had signed the deal.

Bender said the only requirement for Google to fund recipients is that they provide a specified amount of content each day. Bender said the funding can help publishers staff arrange reporters’ content, which is a panel, and then display it in Google’s “News and Discovery” application.

Users can “follow” publishers to get more panels from them. Google plans to announce that publishers including the “Financial Times” and “Canberra Times” create a total of 7,000 panels every day, and users have registered 200,000.

Google stated that the option to select more content from some publishers already existed in Google’s news tools, but then appeared in the “News Showcase” panel of countries/regions now available, accounting for two of all followers. number.

Over time, Google hopes that publishers can turn followers into paying subscribers, or boost sales by increasing the ratings of ad-supported content.

According to Reuters, the cost of French individual publishers ranges from 1.3 million U.S. dollars (about 100 million rupees) for Le Monde to $13,741 (about 100,000 rupees) for local publisher La Voix de la Haute Marne.

Google declined to comment on business terms in France or other regions.

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Bender admitted that Google did not consult with labor unions and other organizations representing journalists when designing the new program. Many of these organizations in the United States have criticized private equity funds for buying media companies, cutting costs and weakening content.

Google said that ensuring that Google’s funds increase the newsroom rather than the owner’s wallet is a dialogue the journalist community should have with the publisher.

Google, like other news-related functions, said it has no plans to generate revenue from News Showcase.

Thomson Reuters 2021 ©

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