After a brief pause during the lockdown process related to the coronavirus, new phones are activated again every week, which is intended to slow the spread of COVID-19. This is not surprising, because India is the world’s largest smartphone market after China, with more than 500 million users.
Realme India CEO Madhav Sheth said that in the past ten years, this market has undergone major changes. He talked with Advertisement Shout about some major changes in technology, design and functionality.
Sheth said that one of the major changes that have occurred recently is in the field of smartphone cameras. He pointed out that the smart phone moves from one camera to multiple cameras, and each camera has a different purpose. He said that another major change is that even in the budget and mid-range market, mobile processors can still provide powerful performance today.
Sheth said: “Technology provides a wide range of advancements, and these changes have been appreciated by consumers.”
In addition to hardware changes, Sheth added that in the past few years, mobile games like PUBG Mobile have become one of the “hot products” for young consumers. This has prompted smartphone vendors to choose hardware that not only supports smart functions but can also handle graphics-intensive, high-performance games.
He said that Realme pays more attention to performance even in the budget and mid-range markets, which is the main driving force behind the newly launched Narzo series in May. He added: “The first-class specifications that support strong gaming performance have now become the top priority.”
Smartphone manufacturers expect gamers to increase sales
However, market experts believe that the game-centric space is still quite niche. Cyber
Sheth disagreed. He cited research conducted by the All India Gaming Federation, which showed that nearly 60% of online gamers under the age of 24 in India said that young game fans like to use mobile devices Play online games.
The Internet of Things is an opportunity for a “huge” opportunity
Realme started its own journey as Oppo’s smartphone sub-brand in May 2018, although it split off as an independent brand more than two months after launching its first mobile phone in India. The company attracted some eyeballs through its initial smartphone series. However, it recently turned to the growing Internet of Things (IoT) market and started to bring its products, including Realme Band and Realme Watch.
Sheth told Advertisement Shout that Realme has received a huge response in the field of connected devices, which the company calls the AIoT (artificial intelligence) ecosystem. He said: “We hope that not only smartphones, but also a large number of new AIoT and lifestyle products should be brought to our fans to explore the huge AIoT opportunities in the country.”
It is worth noting that Realme is not the only smartphone supplier that will further develop through its networked device strategy. Xiaomi, its local competitor and leader in the Indian smartphone market, is also quite active in the IoT market. Similarly, Vivo and Oppo, which are owned by Realme’s parent company BBK Electronics, are moving in the same direction.
Xiaomi wants to enter your home (spoiler: without smartphone)
Analysts believe that by introducing new networked devices, smartphone companies are diversifying their presence in the market. The user data the company obtains from IoT products also helps them better understand their consumers and ultimately lock them in the ecosystem. Furthermore, the transition from a complete shift from a smartphone supplier to an ecosystem participant is another consumer-centric change in the market-and a hardware-level change.
“Smartphone companies are challengers to the consumer Internet of Things, but can use their prominence in the daily digital user journey to expand their core business,” said Nicole Peng, vice president of Canalys mobile business.
Prabhu Ram, head of the CyberMedia Research industry intelligence group, told Advertisement Shout that the IoT ecosystem approach is the key to maintaining sustainability and driving revenue and growth in a competitive market.
He added: “That said, the diversification of IoT devices must have a clear vision, and must focus and unify in terms of product channels and services.”
Why are the prices of smartphones in India rising? We discussed this on the weekly technical podcast Orbital, you can subscribe via Apple Podcast, Google Podcast or RSS, download the episode, or click the play button below.