Following the naming rights transaction of the NBA Miami Heat and the cooperation with e-sports giant TSM, FTX Trading Limited revealed its long-term partnership with the professional baseball organization Major League Baseball (MLB).
FTX cooperates with Major League Baseball
According to mlb.com, FTX Trading Limited and its parent company West Realm Shires Services Inc. have announced “the establishment of a new long-term global partnership.” This transaction means that FTX will become the official cryptocurrency exchange brand of the Professional Baseball League. The long-term cooperation aims to increase the “brand awareness” of FTX Trading Limited and at the same time help MLB innovate.
The FTX.US logo will appear on the referee uniforms of the Major League Baseball All-Star Game in July. The company has also reached an agreement with MLB Players Inc., which provides cryptocurrency exchanges with access to promotional channels and the rights of “content creation players.” Sam Bankman-Fried, CEO and founder of FTX, said that the company looks forward to announcing more details about the MLB partnership in the future.
“FTX is honored to be the first cryptocurrency exchange related to the history and tradition of American pastimes,” Bankman-Fried said in a statement. “FTX.COM and FTX.US are very pleased to establish this first-of-its-kind partnership with Major League Baseball. At FTX, we are working hard every day to have a positive impact on the world, and there is no better partner to achieve this. This goal [the] Major League Baseball and its international fan base,” he added.
FTX and MLB cooperate to follow the naming rights of the Miami Heat Arena and the deal with e-sports giant TSM
In the first week of June, FTX Announce It signed a $210 million naming rights agreement with TSM, an American professional e-sports organization. The transaction with TSM allowed FTX to rename the company to “TSM FTX”. The announcement further elaborated that TSM FTX plans to expand its business and enter new markets in South America and Asia.Before the TSM transaction, FTX won another title transaction arrangement Group photo with the owner of the NBA Miami Heat arena in Florida.
Bankman-Fried’s company also cooperated with Chess.com during the “FTX Encryption Cup.” In the FTX Crypto Cup, Magnus Carlsen defeated Wesley So in the final of the Championship Chess Tournament, which eventually became a “decisive apocalyptic game”. The leading cryptocurrency exchange Coinbase also partnered with Chess.com this year to host a competition called “Cryptochamps”, a cryptocurrency-themed chess tournament. As far as MLB transactions are concerned, the alliance looks forward to developing as the crypto industry matures.
“This is an incredibly exciting announcement for everyone in Major League Baseball, as we are working with global leaders in the early stages of their incredible growth.” Noah Garden, the chief revenue officer of the alliance, said in the announcement. “In the ever-evolving cryptocurrency industry, FTX has quickly cultivated itself as a global leader and continues to consolidate its already impressive reputation. Our fans have always been early adopters using new technologies to participate in our games,” he Added.
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