Flipkart has launched a new 2GUD Local feature that aims to bring popular offline retailers and shopping malls to customers across India. Now, the 2GUD Local experience is available on Flipkart’s refurbished goods platform 2GUD. The new 2GUD Local experience will showcase single-brand and multi-brand stores through long format videos and fascinating narratives on the app. The first digital event of 2GUD Local was held at KLM Fashion Mall in Bangalore, scheduled to start at 4pm (IST) this afternoon.

Flipkart said that “2GUD Local” will help offline stores, brands and shopping destinations provide catalog support, consumer satisfaction, advertising and marketing to help them build a digital footprint. The 2GUD app will host the first 2GUD Local experience at KLM Fashion Mall in Bangalore today, and customers will have the opportunity to purchase saris starting from Rs. 399. The in-store experience will be broadcast online through long-format videos taken by influencers in the store, and provide vivid narratives and dialogues. The first 2GUD local event will start at 4pm (IST) on Friday.

2GUD Local essentially allows consumers to shop virtually from popular local stores. Flipkart said that it will provide KLM Fashion Mall and other future partners with additional sales channels and acquire new geographic locations for consumers. KLM Fashion Mall was named the “Shop of the Year” by Times Icon and is known for providing value-oriented offers throughout the year. The 2GUD local first event will be held with KLM Fasshion shopping mall via the 2GUD app and mobile website.

Flipkart announced the launch of social commerce on the 2GUD app in July. This new feature allows customers to follow digital influencers and follow the latest fashion trends, gadget reviews, beauty tips, etc., to experience uninterrupted video shopping. This new video feed is made up of several influencers in different categories and topics handpicked by Flipkart. 2GUD claims to cover more than 600 product areas and provide new and refurbished products.

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