After Sony made it available to subscribers and used the power of streamers and social media, the independent British company Tonic Games released the latest feel-good game hit “Fall Guys: Ultimate Knockout”.

Drawing inspiration from classic TV shows (such as Takeshi’s Castle and It’s Knockout), players can browse clumsy, costumed avatars through a series of life-and-death mini-games, which are widely praised as new additions to saturated Royal Royale games.

Titled games are popular because consumers flocked to them after the coronavirus outbreak closed other entertainment options, and Nintendo’s escapist animal “Animal Crossing: New Horizons” became a popular game.

As of August, Fall Guys is now available to nearly 45 million PlayStation Plus subscribers, the service is part of Sony CEO Kenichiro Yoshida’s strategy to promote the group’s recurring revenue.

The title has become the most downloaded game on the service.

Paul Croft, co-founder of Tonic Games, said that launching games on PlayStation Plus helps ensure that each game quickly attracts the top 60 players.

Croft said in an interview: “We know we need to be bigger from the beginning.”

After successfully adopting a dual-platform launch strategy for Rocket League from developer Psyonix in 2015, Fall Guys has also purchased the strategy on Valve’s PC Steam platform for more than 7 million, which was later acquired by Epic Games.

Its TV influence and emphasis on fun and humor, the avatar ran chaotically at all levels and rolled from the platform, which helped to ensure viewing ability and pushed the game to the rankings of streaming platforms such as Twitch. High budget counterparts.

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Social media has also attracted attention in terms of joking with players, reposting fan art and mocking game updates.

Fall Guys’ income stream includes purchasing avatar costumes through players, dressing them up as pineapples or T. Rex costumes. Clothing can also be obtained by playing games and winning games, and as developers seek to push players to continue to participate, the update includes new levels.

Tonic Games is currently auctioning clothes to charity, Say On Twitter, “the desire for brands is unrealistic” and reflects the hot selling of commercial interest.

Croft said the company currently has no plans for external financing and hopes to introduce the game to other platforms.

© Thomson Reuters 2020


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