The US-based technology giant said on Monday that Facebook will launch its news platform in Germany starting in May, providing reports from about 100 existing German media.
The social media giant said in a statement: “Facebook News, a place dedicated to news content, will be launched in Germany in May 2021.” It also added that it will provide a wide variety of titles from German-language titles. content.
The platform was launched in the U.S. in 2019 and in the U.K. in January, providing users of the world’s leading social networks with selected news content purchased from traditional publishers.
Facebook will pay publishers for its content. The list of its German partners ranges from national weekly newspapers such as the prestigious “Die Zeit” and “Der Spiegel” to regional daily newspapers such as “Rheinische Post”.
Facebook claims that the German platform will host “more than 100 media brands” in total, including major groups such as Funke and Conde Nast.
However, it will not include German media giant Axel Springer, which has top national titles such as “Die Welt” and Bild, the country’s most read daily.
An Axel Springer spokesperson told AFP: “We think that certain platforms are trying to become news media on the one hand, and at the same time attracting publishers at disproportionately low prices. This is problematic.”
“We promote European copyright so that all media companies can get reasonable remuneration.”
Facebook claims that its platform will help German media companies “attain new readers in a sustainable and long-term way, monetize content, and expand business models”.
Media companies have been trying to reduce advertising revenue and print sales because content has been transferred online and made available for free, forcing many publications to close.
In order to correct the balance between traditional media and modern technology giants, the European Union added so-called “neighbor rights” to its copyright law reform in 2019, forcing digital giants to sign compensation agreements with media companies.
However, Facebook has not signed any such agreements and would rather focus on its own plans, such as Facebook News and Facebook Journalism Project.
In February of this year, Facebook emptied the pages of its media store for Australian users and prohibited them from sharing any news content within a few days in protest of proposed legislation that would force them to pay for news content.
After reaching a final agreement with Australian lawmakers, it finally ended the blackout.
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