Facebook said on Wednesday that it will revise the feeds of its main users to give people greater control over what they see on leading social networks, while reducing reliance on algorithms.
This change allows users to control and prioritize what Facebook calls “News Feed” or the main elements that people see when they log in to Facebook.
This will allow people to see more information from their friends and contacts, and will allow users to completely turn off the Facebook algorithm and choose to view posts in chronological order.
This move exposes Facebook to increasing scrutiny for its role in promoting harmful content and misinformation (including its algorithms).
This revision allows users to switch between algorithmically ranked feeds and chronological order (newest posts first).
“The goal of News Feed is to connect you with the most important things: the people in your life, interesting content, and the world around you,” Facebook said in a blog.
Other changes introduced give users greater control over who can comment on specific public posts, as well as the extension of Facebook’s “Why do I see this information?”. In order to better understand its ranking algorithm.
In another article, Facebook vice president Nick Clegg defended the company’s use of an algorithm, which has faced criticism for its opacity and polarization.
Craig said that the algorithm is largely user-driven.
He wrote: “The personalized “world” of news feeds depends largely on your choices and actions.
“This is the magic of social media, which is different from the old media format. There is no editorial rule that front-page headlines will be read by millions of people on Facebook. Instead, there are billions of front-page headlines, each based on our personal Preference for personalization and preference.”
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