Facebook will launch podcasts and live audio streams in the United States on Monday to keep users on its platform and compete with emerging competitors.
Facebook said it allows public figures with verified accounts to start live streaming the audio room and invite anyone else to speak. A few podcasts will be available to people in the United States first, and the company plans to add more podcasts.
CEO Mark Zuckerberg, who has appeared in the video streaming app club club in the past, opened his own live audio room on his Facebook page last week.
Fidji Simo, head of Facebook applications, wrote in a blog post on Monday: “The live audio studio and podcast launched in the United States are just the beginning of our audio journey. Looking ahead, we are working together with the use of our for further development and Launch of Soundbites’ audio tools-short, creative audio editing.”
But podcasts and live audio have also become outlets for racist, misinformation and extremist material. Compared with traditional social media posts, real-time audio is particularly difficult to adjust.
Facebook announced its audio plan to launch audio streaming in April, and stated that its rules apply to live audio and podcasts, and anyone can report offending material.
The company said in a prepared statement: “In addition, our broader integrity and security work and the tools we build for proactive and automatic identification of harmful content are important components, but we plan to Adjust technology and process for more information.”
The company said that it may also retain real-time audio to enforce its policy after it no longer broadcasts it. This will be done by a human host and machine learning.