The company said on Thursday that Facebook will advertise globally on its TikTok clone Instagram Reels.
The social media company aims to make money through its short video feature and began testing Instagram Reels ads in India, Australia, Brazil and Germany in April. The tests were conducted on brands such as BMW, Louis Vuitton, Netflix and Uber.
Justin Osofsky, Chief Operating Officer of Instagram, said: “We think that Reels is a great way for people to discover new content on Instagram, so advertising is a match made in heaven.” “Brands of all sizes can be entertained by people Use this new creative form in the environment.”
The company said that Reels ads will be played in a loop, up to 30 seconds, and will appear between Reels.
Facebook said on Wednesday that it will work with a number of game developers, including Resolution Games, to begin testing ads in its virtual reality Oculus headset.
The small-scale test of VR advertising is a bridge between the social media company’s main revenue line selling digital advertising and its growing investment, making virtual reality hardware the next technological frontier after smartphones.
Facebook said it will use the test to explore ways to help developers earn income on the Oculus platform.
“Our main focus at Facebook Reality Labs (FRL) is to get more people into VR, improve the consumer experience, and make progress in our long-term augmented reality plan. We are also exploring new ways for developers to generate revenue- This is a key part of ensuring that we create a self-sustaining platform that can support various business models to unlock new types of content and audiences. It also helps us continue to make it easier for more people to use innovative AR/VR hardware.” The company said.
In the coming weeks, ads will begin to appear in the action game Blaston and other Oculus games developed by Resolution.
Facebook added that Oculus users will be able to hide personal ads or choose not to see ads from an advertiser.