The French antitrust agency said after an investigation on Thursday that the American social media giant Facebook has pledged to provide its partners with clear and objective conditions for access to advertising inventory and advertising campaign data.

Facebook’s proposed promise was made after French online advertising group Criteo filed a complaint. The company pointed out that it had withdrawn from the Facebook Marketing Partner (FMP) program in 2018 and claimed that the American giant’s actions constituted slander.

The regulator stated that FMP is part of more than 100 technology providers that provide services to advertisers to improve their online advertising campaigns.

In order to obtain FMP status, the company needs to go through a selection process and is forced to abide by certain rules. In return, Facebook allowed them to use some of its services.

The investigation of the regulatory agency found that Facebook’s practices “may” affect access to Facebook advertising inventory and advertising campaign data.

It also emphasized the lack of transparency and objectivity in the processing of applications to become FMPs.

The regulator said that in response to this early investigation, Facebook proposed to maintain the objectivity, clarity, and non-discrimination of the performance standards required by FMP, and provide regular compliance training for the sales team.

Facebook is ready to make these commitments, and the antitrust agency has submitted these commitments to the public for consultation until July 5, for a period of three years. These commitments only apply to companies targeting French users of Facebook and Instagram.

Facebook did not immediately respond to a request for comment.

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Criteo said it will review Facebook’s commitments in the coming weeks.

“We are encouraged by Facebook’s commitment to maintain an objective and non-discriminatory partnership program,” it said.

© Thomson Reuters 2021


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