The company confirmed on Monday that the social media giant Facebook is reportedly building its own in-app podcast player.
According to The Verge, the newly added content will be separated from its new in-app Spotify player. Podcasters will be able to distribute their shows through their Facebook page and will choose to do so. However, the exact product details are still unclear.
This may be done via RSS, or the creator can upload their content to Facebook via the back-end method. According to a Facebook blog post, the feature is expected to be launched in the next “months.”
According to The Verge, last week, Facebook CEO Mark Zuckerberg (Mark Zuckerberg) in a chat with “platform” writer Casey Newton (Casey Newton) described the Spotify partnership as primarily related to “music “related. However, Spotify’s version of its Facebook mini player released today specifically points out the use cases for podcasting.
With the upcoming feature, users can share episodes and listen to them in the Facebook app without navigating to Spotify. But the company has other plans to become more entrenched in the podcasting ecosystem.
Facebook says that more than 170 million people connect to the podcast page, and more than 35 million people are members of the fan club around the show.
In addition, podcasts are still mainly advertising-based products, which means that Facebook can collect data about performances and audiences and target them with their own ads, which may benefit creators.
It can also provide creators with a way to put them behind a subscription paywall, similar to the upcoming Apple Podcast subscription that Apple announced last week. Facebook has officially entered the field of podcast players, which means that almost all technology giants run their own podcast products on top of Spotify and other smaller applications, including Apple, Google and Amazon.