Facebook once again overturned its new Apple privacy rules for mobile devices, this time in a full-page newspaper ad that said the social media giant is supporting small businesses.

In an advertisement published in the New York Times, The Wall Street Journal and other national newspapers on Wednesday, Facebook said that Apple’s new regulations “restricted companies’ ability to deliver personalized ads and effectively attract customers.”

The advertisement pointed out: “Although restricting the use of personalized advertising does have an impact on large companies like us, these changes will be disastrous for small businesses and increase many of the challenges they face now.”

Apple disregarded Facebook’s attack, saying it did not prevent people from tracking them. The main change is that people must grant permission before Facebook and other apps can monitor their online activities.

Apple said: “We believe this is a simple matter for our users. Users should know when to collect and share their data on other applications and websites, and should choose whether to allow it.”

These ads were released after Apple said earlier this week that it would begin to clarify what kind of personal information is being collected by digital services displayed in its iPhone store and other products produced by Trend Products.

Apple also plans to implement a new order that requires all iPhone applications to obtain permission before they can track human activities on the device. This monitoring is currently done automatically by many applications, which will force people to waste time and effort to prevent tracking of each application setting. Apple said that if they try to bypass the new anti-tracking rules when they take effect next year, it will withdraw apps from its stores.

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In many cases, the data collected by apps is used to sell advertisements that target specific people’s interests and locations, especially if their services are provided for free.

Apple announced that it will make these changes six months ago to help its customers better understand how the app monitors their habits, tastes and whereabouts. At the time, Facebook complained that these changes would damage the company’s ability to personalize advertising.


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