Facebook announced on Monday that it will acquire a startup that specializes in helping companies interact with customers online.
The acquisition of the five-year-old Kustomer continues to incorporate e-commerce into products in leading social networks, especially its WhatsApp and Messenger messaging services.
According to Matt Idema, chief operating officer of WhatsApp and Dan Levy, vice president of business products at Facebook, more than 175 million people connect with businesses through WhatsApp every day, and this number is still growing.
“With our supplementary functions, we will be able to help more people benefit from customer service, which can be made faster and faster through phone calls, emails, text messages, web chats or messaging whenever and wherever possible. Rich and usable,” Kustomer CEO Brad Birnbaum said in conjunction with Facebook.
“In particular, we look forward to enhancing the messaging experience, which is one of the fastest growing ways for people and businesses to participate.”
The two companies said that after co-founders Birnbaum and Jeremy Suriel and the rest of the startup team become part of Facebook, Kustomer, headquartered in New York, will continue to be part of Facebook. There are customers to provide services.
The Kustomer platform provides software tools to help business representatives better resolve customer questions or concerns.
According to Idema and Levy, Facebook will provide Kustomer with resources for innovation and development.
Facebook and WhatsApp executives said: “This way, whenever and wherever they are, more people will benefit from faster, richer, and available customer service.”
The financial terms of the transaction have not yet been disclosed and require regulatory approval.
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