Facebook CEO Mark Zuckerberg said on Monday that the company plans to launch several audio products, including a club-style live audio room and a way for users to find and play podcasts.
When Facebook entered the audio market, interest in Clubhouse suddenly surged, and Clubhouse’s audio app may gradually disappear. Billionaires and celebrities including Tesla CEO Elon Musk have joined. to chat with. When downloads of the Clubhouse app, available only on Apple’s iOS devices, reached the highest level in February in March, it is estimated that downloads in March fell by 70%.
Zuckerberg said that the world’s largest social media network plans to launch features in the next few months, including short audio clips called Soundbites and ways to create sound effects or improve audio quality. Facebook said in a blog post that it will begin testing the live audio room, which will be launched this summer.
Zuckerberg said that in an interview with Discord, the editor of the news agency Platformer, Casey Newton, Facebook hopes to “use audio as a first-class media and handle it in the same way as our photos or videos.”
The rapid growth of Clubhouse, a one-year-old app, proves the potential of audio chat services.
It is not clear that Clubhouse has just concluded a new round of Series C financing. The source said its valuation is US$4 billion (approximately Rs 29,870 crore). As the installation volume decreases, whether it will have a lasting force.
The application is not yet available on Android, but it faces competition from multiple club clone companies. Twitter is testing its real-time audio feature Spaces, as well as new features from Discord, Microsoft’s LinkedIn, Slack and Spotify Technology.
On Monday, Reddit also released a preview of its “Reddit Talks” product to the host.
Analysis firm Sensor Tower estimates that Clubhouse’s growth rate has fallen by 72%, from 9.6 million installations in February to 2.4 million installations in March.
Facebook, which has long been criticized for handling problematic content in its products, will face the challenge of scrutinizing live and recorded audio content.
Facebook said its live audio room will be available in its Messenger product and main application. It said it will test rooms for public figures and groups. The company’s product is to provide a place for people with common interests, but it has also been used to spread misinformation and organize extremist activities.
As part of the announcement, Zuckerberg also said that Facebook is working with Spotify to develop the “Boombox Project” to share and listen to music on its platform.
Facebook said that users will be able to send donations or tips to creators in the live audio room through “stars.” After launch, it will provide other types of monetization features, such as single-purchase visits or room reservations. It also announced an audio creator fund for Soundbites.
The company is trying to attract more creators who are used to getting tips and other direct payments from fans.
Thomson Reuters 2021 ©
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