Digital brokerage and underwriting technology provider Artificial Labs has announced the appointment of Elizabeth Wooliston as head of markets, effective immediately.
Wooliston will leverage her 30-year career in the insurance and reinsurance markets to oversee market participation and work with Artificial’s partners to effectively deploy the company’s smart underwriting and smart placement tools.
She will work closely with operators and brokers to gain a deep understanding of their strategic business objectives and identify digital opportunities to continue to support their future growth, productivity and positive customer experience.
“Elizabeth brings unparalleled expertise and understanding of the specialty and commercial insurance markets,” said David King, co-founder and co-CEO of Artificial.
Adding: “Her appointment strengthens our leadership team and enables us to expand the reach of our industry-defining smart underwriting and smart placement products.
“Her appointment reflects Artificial’s commitment to building a team that combines deep market experience with technology innovation to ensure brokers and underwriters can benefit from the efficiencies of digital transformation.”
Throughout her career, Wooliston has held executive roles in underwriting, broking and insurtech, most recently as Director of Underwriting at Lloyds Market Association (LMA).
Prior to that, the executive served as CEO of challenger trade credit MGA Nimbla. For nearly two decades, she held various roles at Aon, culminating in her role as Chief Brokerage Officer for Europe, the Middle East and Africa. She has also held board positions at Fidelis Insurance Group, Arthur J. Gallagher UK and Women’s FA.
Commenting on her appointment, Woolliston said: “Johnny, David and the team have built an extraordinary business over the past 12 years. The combination of their bold vision and world-class software creates a truly compelling proposition for an insurance market that is ready and hungry for smarter ways of doing business. I’m really excited to be part of the next stage of their growth.”