This week, the Italian luxury fashion company founded in Legnano in 1985 by Italian designers Domenico Dolce and Stefano Gabbana announced that the company will launch a series of non-fungible tokens (NFT). Dolce & Gabbana, also known as D&G, will show the first Alta Moda NFT series called “DGGenesi”.
D&G launches NFT series inspired by Alta Moda
Well-known brands have invaded the crypto space to join the non-fungible token (NFT) revolution. Brands such as Topps, Warner Bros., UFC, DeLorean Motor Company, Playboy, MLB, Time and USA Today have all entered this new industry.
On July 14, popular fashion brand and Italian luxury fashion brand Dolce & Gabbana explained that it has also joined the NFT boom. D&G makes a variety of products, such as clothes and perfumes, but this will be the company’s first NFT product.
“Dolce & Gabbana proudly displays DGGenesi,” D&G Tweet“The first Alta Moda NFT exclusive series launched in cooperation with the luxury market unxd.com. The market unxd.com explains how D&G NFT bidders “wait in line”.
D&G’s Collezione Genesi series closely follows Clothia and Gucci’s high fashion NFT
According to a report in the fashion publication “Vogue”, the D&G NFT collection will make its debut at the Alta Sartoria and Alta Gioielleria fashion shows in Italy from August 28th to 30th. The word “alta moda” means “high fashion” and the DGGenesi or “Collezione Genesi” series is inspired by this trend.
Usually, Alta Moda is also called “high fashion”, which is basically a fabric made by hand by fashion designers with attention to details. In the 1880s and the late 19th century, Milan’s Alta Moda also meant “fashion awareness.”
D&G followed the high-end fashion brand Gucci, which recently sold its NFT “Gucci Aria” at Christie’s auction house. The Gucci brand NFT was sold at a price of US$25,000, and the proceeds of Gucci Aria NFT will be used by the United Nations Children’s Fund in the United States. Luxury online retailer Clothia also recently announced the launch of an NFT collection based on high fashion.
What do you think about Dolce & Gabbana joining the NFT boom? Please tell us your thoughts on the D&G wearable high fashion NFT series in the comments section below.
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