Cowbell, an insurtech company that provides adaptive cyber and specialty insurance solutions to small and medium-sized organizations around the world, announced the launch of Cowbell Prime One in the United States.
The company is known for using data-driven underwriting and continuous risk monitoring to support businesses facing increasingly sophisticated digital threats.
The new product is a non-accredited cyber insurance solution created specifically for organizations with significant digital risks and between $250 million and $1 billion in annual revenue.
Prime One offers coverage limits of up to $10 million and specifically includes protection for incidents involving artificial intelligence (AI) and quantum computing, areas that are growing rapidly but still difficult for many businesses to fully assess.
It is targeted at organizations operating highly digital environments, addressing risks associated with cloud infrastructure, interconnected systems, third-party providers, financial transactions and sensitive data environments.
Policy structures have been revised to reflect the growing impact of emerging technologies on operational dependencies and decision-making. It offers a comprehensive package of core and optional coverages such as cybercrime, business interruption, system failure, data recovery and third-party liability, as well as more specialized protection including biometric data breaches, improper data collection and cyber-related physical property damage.
“Cyber risk is no longer limited to traditional attack vectors,” commented Trent Cooksley, co-founder and COO of Cowbell. “With Prime One, we are addressing the reality of modern risk, where AI-driven incidents, evolving fraud tactics and the future impact of quantum computing require a fundamentally different approach to underwriting. This product exemplifies our commitment to staying ahead of emerging threats and providing clarity when policyholders need it most.”
A distinguishing feature of Prime One is its proactive approach to the risks of quantum computing. The policy includes coverage for potential cryptographic vulnerabilities and breaches of encrypted data as quantum capabilities advance. While quantum computing remains an emerging issue, it is widely expected to challenge current encryption standards, increasing the importance of proactive risk transfer solutions.
Prime One also provides clear coverage for AI-related incidents, including risks associated with unauthorized access or use of AI systems in business operations. As organizations continue to adopt AI technology, this element is designed to ensure insurance coverage keeps pace with innovation.
The US launch builds on Cowbell’s experience in international markets, where a partnership with global specialist re/insurance provider Chaucer has supported the development of cyber insurance solutions for complex risk environments. Prime One reflects these insights and is tailored to the needs of the nation’s largest digitally dependent organizations.
“Prime One represents a significant step forward in our ability to serve the mid-market,” said Simon Hughes, chief commercial officer at Cowbell. “We are bringing together sophisticated coverage, underwriting discipline and distribution tailored to risks typically managed by national retailers. This allows us to meet the needs of larger organizations that require flexibility and depth in their cyber insurance plans.”
Coverage is underwritten on a non-accredited basis by Chaucer Insurance Company, which has an A (Excellent) rating from AM Best and an A (Strong) rating from Standard & Poor’s.
The offering includes a free one-year subscription to Cowbell supplier risk assessment and cybersecurity awareness training through Cowbell Resilience Services. In addition, policyholders who subscribe to Cowbell’s managed detection and response services may be eligible for Prime One MDR recognition, which provides a $25,000 retention reduction on certain policies.

