The BTS (BTS) set a new record, attracting the most views within 24 hours of YouTube’s release. K-pop’s latest dance song Dynamite has gained 101.1 million views in the first 24 hours. As a result, its music video “How You Like That” surpassed the record record of K-poppers Blackpink. Dynamite not only became the first milestone to break 100 million views on YouTube, it also broke the YouTube premiere record with the most viewers.
The optimistic music video premiered on August 21 and became the most popular video on YouTube in less than 12 hours. Within 24 hours, the public viewing station on the video platform showed that “Explosives” received 98.3 million views. However, YouTube later confirmed to Variety that the official number of views was actually 101.1 million.
Dynamite also set the record for the most watched YouTube premiere and attracted more than 3 million live concurrent viewers.
Blackpink keeps the record of the most views in the previous 24 hours. This song is “How You Like That”. The videotape was released in June, and the number of official views during this period was 86.3 million. In just 1.5 days, it became the fastest video in YouTube history, with 100 million views. In contrast, Boy with Luv released in April by BTS reached the milestone in 1.6 days. However, with the latest release of BTS, it now seems to have become the undisputed king of YouTube popularity.
In order to cause a sensation, on August 18, Big Hit Labels released a 28-second trailer on its official YouTube channel. So far, the trailer itself has received 61 million views. On August 20, half an hour before the official release, Big Hit Labels began a real-time countdown, and the music video was released at 12 AM Eastern Standard Time (9:30 AM US Standard Time).
So far, explosives have been viewed more than 174 million times on YouTube. BTS will also broadcast the number on TV for the first time at the 2020 MTV Music Video Awards, which is scheduled to be broadcast on August 30.
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