Bulgaria-based Boleron has received approval from OpenAI to distribute insurance products directly through ChatGPT, reportedly making it the first licensed insurance broker in the world to be authorized for AI agent distribution and the only one of four multi-jurisdictionally regulated insurance companies in the world permitted to operate.
Alexander Tsvetkov, founder and CEO of Boleron, said: “AI platforms themselves do not want to become regulated insurance intermediaries, the compliance and cross-border licensing burden is too high. Therefore, they partner with entities that have already solved this problem. Broker licenses, long considered a legacy asset, have just become the most valuable infrastructure in AI-native insurance distribution.”
In an initial phase, Boleron has launched travel insurance in ChatGPT with full quote and comparison functionality.
The company said that by the end of 2026, its 35 insurance products from 10 insurance partners will all be offered through the artificial intelligence platform, including auto third-party liability insurance, comprehensive vehicle insurance, property insurance, health insurance and life insurance.
Looking ahead, Boleron said its expansion strategy targets Germany, Poland, Greece and Romania as priority markets in 2027, leveraging the company’s EU Services Freedom Passport to expand across multiple countries through a single regulatory structure – an advantage significantly amplified by AI distribution channels.
Boleron continued: “The underlying technology for ChatGPT third-party application integration is based on the Model Context Protocol (MCP), an open standard that is not limited to OpenAI. Anthropic’s Claude already supports the same protocol, and Google’s Gemini is expected to release a compatible specification within a few months. Therefore, Boleron’s approval represents not a single platform integration, but an infrastructure positioning for the entire emerging AI ecosystem.”
Tsvetkov concludes: “We don’t just add AI to insurance, we bring insurance to AI. We no longer wait for customers to visit our website, but go where they are already: ChatGPT and other AI platforms used by millions of people every day. We are the first in the world to do this through a regulated broker model – AI platforms will increasingly require European-scale models.”
Boleron’s announcement comes months after the approval of the first OpenAI-related insurance triggered a major shift in brokerage stocks around the world.
At that time, multiple analyst firms assessed the stock price to fall by an average of approximately 9%. Many described the decline as an “overdone” or “overreaction,” with some highlighting the short-term resilience of brokers’ business models.
Currently, the four insurance companies approved by OpenAI to distribute ChatGPT include Tuio (Spain), Insurify (US), BizCover (Australia) and Boleron.