A senior lawmaker said on Tuesday that US technology giants such as Apple, Google, Facebook and Amazon should be subject to the supervision of their EU countries. According to the proposed EU rules, some countries are working to expand the scope of the planned bill.

EU chief Margrethe Vestager’s draft “Digital Services Act” stipulates the country of origin principle, which US technology giants to take more measures to regulate illegal and harmful on the Internet content.

This principle means that Ireland is responsible for overseeing Apple, Alphabet’s Google and Facebook, because their European headquarters are located there, while Amazon is regulated by Luxembourg.

France and some other countries are seeking to expand the scope, fearing that enforcement concentrated in the two countries may the rules and slow down decision-making.

Christel Schaldemose, a legislator who is guiding the DSA through the European Parliament and has the power to or add other provisions, supports the core proposal of the bill.

“It makes to maintain the country of origin principle,” she told Reuters in an interview.

However, Schaldemose wants to go a step further than Vestager by banning some targeted advertising in the DSA.

“For example, targeted ads based on your behavior on Facebook, for example, should not be allowed. Based on ads you have visited websites that buy shoes and things, classic commercial ads might be allowed,” she said .

Schaldemoe stated that she hopes to finalize her draft with other legislators in the next two months so that she can reach an agreement with EU countries before implementing the proposed rules next year.

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© Thomson Reuters 2021