Amazon announced that it has added 100,000 free podcasts to Audible, the first platform to provide audiobooks. The podcast on Audible includes 3 million episodes and can be watched without paying. Some of the new podcasts on the platform include Pod Save America, This American Life and Conan O’Brien Needs Friend, which are already available on all other podcast platforms. However, as they enter Audible, Amazon hopes to attract the attention of podcast listeners and compete with existing players such as Apple Podcasts and Spotify.
According to Variety’s report, starting from Wednesday, the Audible website will feature third-party podcasts, various audiobooks and Audible Originals in a dedicated section. Although you need to log in with an Amazon account, newly added podcasts can even listen to non-audio members freely.
With the expansion of podcasting on Audible, Amazon’s goal is to enhance its platform in a podcasting market that is still in its infancy but is growing rapidly even in markets including India.
However, Spotify is still one of the leaders of thousands of podcasts on its platform. The Stockholm-based company also provides a variety of original podcasts for international audiences to maintain a strong position in the game. In addition to Spotify, Apple Podcasts is already a strong competitor of Audible, with more than 1,500,000 titles.
In other words, Audible is developing its podcasting business through the list of programs in its original catalog. These shows range from art and entertainment, business and management to comedy and fiction.
In August, Audible launched Audible Plus, which allows you to listen to certain audiobooks, original programs and podcasts without restrictions. The price of Audible Plus is US$7.95 (approximately Rs 600) per month, while the Audible Premium Plus with a 30% discount for a premium title and selected featured titles is US$14.95 (approximately Rs 1,100).
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