Three sources close to the source said that Amazon will obtain the exclusive rights to the top UEFA Champions League games held in Italy in the 2021-2024 season. This will be the first time Amazon has entered the country to broadcast sports events.

UEFA last month invited broadcasters to show the rights to broadcast television programs for Europe’s premier football match in Italy. This is one of the largest sales of broadcast rights in the European football industry after the coronavirus outbreak this year.

According to sources, Amazon is about to broadcast Wednesday’s exclusive rights to the UEFA Champions League on its streaming platform Prime Video at a price of approximately 80 million euros (approximately Rs 6.96 billion)-90 million euros (approximately Rs 7.83 billion) . As a way to enhance its Prime subscription service. According to sources, the top Italian pay-TV broadcaster SKY, owned by US Comcast’s, is about to reach a deal to acquire most of the UEFA Champions League and Europa League.

Two sources said that SKY’s bid is worth about 100 million euros (about 870 crore)-110 million euros (about 9.57 crore) per season. The source added that Italy’s top commercial broadcaster Mediaset is about to obtain non-exclusive rights for approximately 45 million euros (approximately Rs 391 crore)-50 million euros (approximately Rs 4.35 crore) in the top Champions League game on Tuesday. . The source said that the final sales results of the transaction are expected to be announced this weekend. A source said that due to Italian antitrust laws prohibiting pay TV from acquiring exclusive content for its video streaming platform, SKY cannot purchase these rights, so another tender for the sale of European league streaming rights may be held in January.

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In 2017, SKY purchased the exclusive rights to broadcast the UEFA Champions League and European football matches in Italy at a price of about 270 million euros (about 23.5 billion rupees) per year.

Sky and Amazon declined to comment. Mediaset said it is still waiting to grant these rights.

© Thomson Reuters 2020

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