Frederic Duval, the head of Amazon France, said on Thursday that his team has decided to postpone Black Friday discount shopping sales to December 4.
Frederic Duval told the TF1 TV station: “Today, we decided to postpone the date of Black Friday, if this can help the shop owner to reopen before December 1. This year Black Friday will be on December 4 Hold.”
Finance Minister Bruno Le Maire on Wednesday called on supermarkets and online retailers to postpone Black Friday from November 27 to November 29 because stores selling non-essential goods will have to be closed during the country’s lockdown. The blockade is expected to last until December. At least one.
Earlier this month, Amazon canceled the advertisements for discount promotions before Black Friday in the United States, after the government said that because the coronavirus lockdown forced them to close, the activity was unfair to small stores.
France entered the second national lockdown to curb the surge in infections. Restrictions include closing non-essential stores.
An Amazon spokesperson said the group has agreed to stop broadcasting advertising campaigns before Black Friday.
Junior Economy Minister Agnes Pannier-Runchaer said she has asked Amazon to suspend its campaign activities. She told Radio Europe 1 on Saturday: “At that time, 2 million companies had to close their doors, which is simply not appropriate.”
Black Friday is usually a discount shopping day held globally, usually at the same time as the Friday of the Thanksgiving weekend in the United States.
Amazon’s French campaign will be held from October 26th to November 19th.
The online retailer had to close some of its warehouses in France during the first French blockade this spring, after the organization clashed with the union due to its health status.
© Thomson Reuters 2020
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