YouTube has launched an early version of its Shorts quick editing feature in the United States from Thursday, thereby increasing the challenge to TikTok.
Todd Sherman, head of product for the Google-owned video service, said that during the testing period in India, the popularity of YouTube shorts skyrocketed, and the number of viewers totaled more than 6.5 billion per day.
Sherman said: “We will introduce YouTube Shorts Beta to the United States starting today, because we will continue to build this experience with the global community.”
“As we continue to create shorts with creators and artists, we plan to introduce more features.”
Sherman said that YouTube is still working hard to make money from viewers on shorts.
This new service is the latest service challenging the fast-growing Chinese TikTok, which has been censored for its relationship with the Beijing government.
Netflix added a “Quick Laugh” feature to its iPhone app earlier this month to provide manga editing at a swift speed, replacing the popular video app TikTok.
Facebook-owned Instagram responded to TikTok’s popularity with its own short video format, Reels, last August.
And in November, Snapchat launched Spotlight, a public feed of user-generated content.
Does the Redmi Note 10 series raise the threshold of the Indian cheap phone market? We discussed this on the weekly technical podcast Orbital, you can subscribe via Apple Podcast, Google Podcast or RSS, download the episode, or click the play button below.