When the government stated that the election campaign was unfair to small shops, Amazon canceled its discount advertising before Black Friday in France due to the coronavirus lockdown forced them to close.

France began its second nationwide lockdown on Friday to curb the surge in infections. Restrictions include closing non-essential stores.

An Amazon spokesperson said the group has agreed to stop broadcasting advertising campaigns for sales before Black Friday.

However, on Saturday, a page of discounted products titled “Black Friday Early” was displayed on its French website.

Junior Economy Minister Agnes Pannier-Runchaer said she has asked Amazon to its campaign activities. She told Radio Europe 1 on Saturday that “2 million had to close their doors at the time, which is simply not appropriate”.

Black Friday is usually a discount shopping day held globally, usually at the same time as the Friday of the Thanksgiving weekend in the United States.

Amazon’s French campaign will be held from October 26th to November 19th.

The online retailer had to close some of its warehouses in France during the first lockdown this spring after a conflict with the union due to the health conditions in France in the spring.

Pannier-Runacher was asked if it is not clear yet, the company was asked whether it would allow Amazon to maintain Black Friday sales this year. She said: “This is a problem we have to work with all retailers.”

French restaurants, cafes and shops that do not sell essential goods will be closed for at least the next two weeks.

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These restrictions caused strong against bookstores across the country, and opposition politicians and writers called on them to remain open.

Fnac Darty, which sells books and electronics, said on Friday that out of solidarity, it will close its cultural in the next few weeks, after chain stores have been criticized and some stores will continue to operate.

© Thomson Reuters 2020


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